Ferrari Introduces its New Personalization Program

This year in Geneva there were a lot of cars attracting attention, as usually. It was just impossible describe all of them. And despite of the fact Ferrari represented no new models we couldn’t help slowing down in front of its cars we were delighted to look not only at these beautiful vehicles but also all the sexy models standing next to them.

At the Swiss show Ferrari represented its new customization program. It is called One-to-One and offered a developed catalogue of options. Currently at the factory in Maranello a customization studio is being built.

There clients will be able to hand-pick a wide assortment of options from brake calipers to leather swatches and everything in between. Now this program exists only for the 612 Scaglietti but, of course, it will be broadened soon.

For this car the company also represented the availability of a new electrochromatic glass roof tinting and lightening at the push of a button like the limited edition Superamerica’s folding hardtop and the SuperFast robotic gearbox.