Ferrari Edition Motorola Z8

As you know, Ferrari has traditionally included two divisions: one of them deals with exquisite road vehicles another with motorsport competitions. But not so long ago the third division was added to the company’s sphere of interests. This is the Global Branding Division and its main task is to confirm that certain products are as exclusive as their cars and spread them among Ferrari owners.
The bright example of the Global Branding Division activity is popular wrist watches from Ferrari.

The company cooperates with Swiss watchmakers and together they produce a line of exclusive watches and sell them at rather high prices. For the common people the company also has its line of watches which are less expensive and therefore affordable.

Today Ferrari is realizing the same strategy with branded mobile phones. Its partners are Vertu and Motorola.

Together with Vertu Ferrari produces expensive four-figure devices for the richest clients. For Motorola the company brands less expensive and exclusive cell phones.
The latest cell phone of this line is Ferrari-edition Motorola Z8. The phone is provided with Ferrari logos and designed with red accents. Its content includes ring-tones, videos, and wallpapers.

Now it is difficult to talk about fixed prices but we know for sure that these phones will be affordable while Vertu costs thousands dollars.
The telephone will soon appear in Ferrari Stores. However you’ll hardly be able to present this phone to someone as a Christmas gift. The fact is that Motorola Z8 will be available only next year.
[VIA: spbcar.ru]