Tata Is the Preferred Bidder for Land Rover and Jaguar Brands

Tta is the Indian automaker which main intension is to provide the South Asian countries with cheap, affordable vehicles. The company is expected to be the main challenger for Ford’s brands – Land Rover and Jaguar.
Along with Tata which is considered to be the fron-runner, another Indian vehicle group Mahindra & Mahindra, and American car group One Equity are taking part in the race.

Tata’s company is making vehicles for people – they are comparatively cheap and affordable. Also it produces buses and trucks under the slogan “OK Tata”.
According to the chairman of the company, Ratan Tata, they are going to reduce prices in order to help poor people to change their motocycles to cars.

If Tata company will be chosen by Ford it will be a phenomenon for automotive Inductry when the Indian company has bought a big western vehicle group. The carmakers in the US are intending to get for the brands around ВЈ1 billion preserving at the same time some kind of influence in their devolved busuness.
Trade unions think that the Indian company will offer more long-term security as the other challenger, the American car group.
Tata company represents the whole conglomerat dealing in wide sphere of interests beginning from salt mining and up to the soft-ware engineering. Step by step the company is expanding in the united Kingdom, where it ownes the Tetley tea brand. Having bought corus Tata became the fifth largest world steelmaker.
Nowadays Jaguar and Land Rover employ in the UK more than 15,000 together. That’s why it is clear that the Tata intends to retain the three British factories in at Solihull, Castle Bromwich and Halewood.
However some union leaders have some hesitations about the future of the two luxurious brands within the Indian company. They are also conserned whether the Tata’s potential is suffucient enough to provide manufacturing or components from overseas.
Because of the large number of jobs supported by the Jaguar and Land Rover, the Ford has involved into the negotiations representatives from the governmet and trade unions. If to take into account the support and supply chains the two brands employ more than 40 000 people.
Earlier this yaer Ford has sold Aston Martin. All this is done to get over the record losses of the previous year.
At the beginning aof the year Tata’s positive image took a strong knock. The reason was thenegotiations around small the plot of land the company wanted to get in order to build its small car plant on it. The results vere terrible as two poor farmers were killed by the polocemen when they were protesting against the governmental decision to teke their land and givi it to the greatest indian manufacturer.
Global phenomenon:
• Tata group deals in different areas including tea, salt, soft-ware, steel, energy, hotels, trucks, cars and chemicals.
• For December, 2007 have a joined market capitalisation of $73.6 billion.
• Tata operates in more than 86 countries all around the world andexports services and products to 80 countries.
• Together Tata companies employ 289,500 people.
[VIA: business.timesonline.co.uk]

Tags: cars, automotive