Kelley Blue Book’s Brand Watch Details New Car Shoppers’ Perceptions Of SUV Makers

In their latest report series, ‘Brand Watch,’ Kelley Blue Book and Kelley Blue Book Marketing Research have detailed what they believe the key decision factors consumers consider are when purchasing a new SUV. After studying more than 12,000 active and in-market new-vehicle shoppers, ‘Brand Watch’ determined that driving comfort and performance are the two most important motivating factors in the luxury-SUV segment, while fuel efficiency and durability/reliability rank first in the minds of non-luxury SUV customers.