Lexus Parallel Parking Ads Generate Buzz

I saw this ad now, for a Lexus that parks itself.?  Hmm.?  I had to surf online and find out what on earth is up with that?

Found this on KickingTires.com:

What was overlooked was the fact that Lexus chose to focus on this one feature out of the many in the new LS 460 during the vehicle`s launch and initial ad blitz. The parking feature is only an option, while standout attributes like an eight-speed transmission and 380-hp V-8 are standard. Maybe Lexus chose that route because even if the LS 460 turns out to be the best-driving, best-handling car ever made, people have seen all those ads before. They`re inundated with commercials of cars driving on picturesque roads with a voiceover telling them how great Car A is versus Car B. Would they care if Car A is a luxury sedan that can hit 60 mph in 5.4 seconds? Maybe.

But Car A parking itself? They`ve never seen that before.

Lexus spokesman Greg Thome said visits to Lexus.com increased 46% when the LS 460 went on sale Oct. 20, and the Lexus PR department has had waves of requests from local and national TV to show off the parking feature. A new car model rarely gets that kind of media attention. That means the commercials are working, whether or not automatic parking is deadening driving skills.