UK MINI Challenge Series coming to U.S. via MavTV
Filed under: Motorsports, Marketing/Advertising, MINI
North American MINI Cooper Championship, get ready for the
original to arrive in the states via the telle. Auto Racing Daily reports that the 2005 and 2006 U.K.-based
MINI Challenge Series will be shown on boob tubes across this continent sometime later in the year.
The
series will debut on the new network MavTV, which aims for the 18-54 male viewing
segment with shows focusing on sports, gaming, comedy, women and gadgets. A specific schedule on MavTV for the MINI
Challenge Series has not been announced just yet.
Organizers of both MINI racing series are hoping that by
televising the wildly popular U.K. series its North American counterpart will gain in popularity.
[Source:
Auto Racing Daily]
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Written by Erin Mays on April 24th, 2006 with
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